# ShiftCode

> ShiftCode Ltd is a London SEO, editorial content, digital PR and web design agency for small businesses, founded in 2020 by Lay Nadji (25+ years in IT, 15 years in the web industry). Its position: AI is making websites easy to build, so the website itself is becoming less of a competitive advantage. What matters more is whether a business's real expertise, people and evidence are recognised, referenced and recommended, on Google and in AI answers.

ShiftCode works with law firms, luxury brands, e-commerce, professional services and accounting firms. Content is produced in English and French. Company registration number 12786107. Address: Stirling House, 107 Stirling Road, London, N22 5BN, United Kingdom.

## Services

- [SEO Solutions](https://shiftcode.co.uk/search-engine-optimisation/): keyword research, on-page, off-page and local SEO, plus making expertise understandable to AI tools.
- [SEO for Lawyers](https://shiftcode.co.uk/seo-for-lawyers/): SEO for law firms, making lawyers, experience and reputation visible to Google and AI tools.
- [SEO Copywriting](https://shiftcode.co.uk/seo-copywriting/): editorial content in English and French. Editorial judgement, not AI humanisation.
- [Press Release Distribution](https://shiftcode.co.uk/press-release-distribution/): guaranteed placements on 500+ news sites, premium Reuters and MSN placements, AI chatbot indexing.
- [Web Design](https://shiftcode.co.uk/web-design-services-for-small-business/): custom, AI-assisted websites for small businesses.

## Insights by Lay Nadji

- [AI is making websites easier to build. But what happens when everyone has a great website?](https://shiftcode.co.uk/insights/when-everyone-has-a-great-website/)
- [Making content sound human doesn't make it good content](https://shiftcode.co.uk/insights/making-content-sound-human-is-not-enough/)

## About

- [About ShiftCode and Lay Nadji](https://shiftcode.co.uk/about-us/)
- [Lay Nadji on LinkedIn](https://www.linkedin.com/in/laynadji)