Demystifying the Role of a Search Engine Optimisation Specialist

Typically, a search engine optimisation specialist is known as an SEO consultant or web optimizer. As the name suggests, they hold a significant role in the online world. So, what exactly does the role of this web professional entail, and what purpose does their expertise serve ?

What is the role of a search engine optimisation specialist ?

In the realm of the web, the role of a search engine optimisation specialist involves captivating the analytical robots of search engines while leveraging emerging trends such as Google Trend و SERanking. In this capacity, an SEO consultant is tasked with optimizing a website to achieve higher rankings in search engine results and attracting more qualified traffic.

To fulfill his role, the SEO consultant must implement various SEO strategies and utilize multiple SEO tools. It is by combining these different approaches that he can ensure the performance of the website he is working on. The more he applies effective strategies and tools, the more he achieves his primary objective, which is to place the website among the top search results.

Two SEO tools that help the web optimizer accomplish his role

The SEO consultant utilizes Google Trend to track search trends on search engines. This tool, provided by Google, offers valuable insights into popular topics and common queries across various sectors. Using this tool helps the search engine optimisation specialist better tailor their SEO strategy and create web content that aligns with the needs and interests of the target audience. 

SERanking is a crucial tool for the role of a web optimizer as it can perform multiple tasks simultaneously. Multifunctional, it can track rankings on search results, analyze backlinks, conduct site audits, and more. With this tool, the consultant can effectively monitor and optimize the performance of their client’s site while staying informed about changes in the competitive landscape.

What are the tasks of an SEO consultant to fulfill their role ?

As a search engine optimisation specialist, an SEO consultant is like a Swiss army knife of the web. They must perform multiple tasks to ensure the performance of their SEO strategy and increase the visibility of their client’s website. 

Analysis and website audit

The first task of an SEO consultant is to meticulously analyze the technical structure of the website. This helps to detect coding errors, loading speed issues, accessibility problems, and other technical aspects that could affect the site’s ranking. To refine their technical audit, they use tools like SERanking during their expertise.

 After the audit, the SEO specialist also analyzes the website’s SEO strategy and that of its potential competitors. This approach is necessary to identify opportunities available in the client’s industry and the shortcomings of the site. 

Implementation of the content and SEO strategy

Similarly, to steer the SEO strategy in the right direction, the SEO consultant must use appropriate keywords tailored to the site’s niche. They carefully select them using dedicated tools such as Google Trend, Google Search Console, SEMrush, etc.

Likewise, with relevant keywords, the SEO specialist optimizes the textual and visual contents of the web pages. They also integrate them into HTML tags, metadata, and page titles. They ensure that title tags, meta descriptions, header tags, and other key elements of the site contain strategically placed keywords. 

Link management

Link building is a fail-safe SEO strategy to enhance the site’s credibility with search engines. That’s why it’s among the main tasks of a search engine optimisation specialist. To achieve this, the SEO consultant utilizes analytical data from SERanking and collaborates with other SEOs from websites in the same niche.

To ensure the quality and relevance of inbound and outbound links on web pages, the SEO consultant must also monitor them regularly. In this case, they can use backlink analysis tools like SERanking or SEMrush. They need to make adjustments when they spot broken or toxic links.

Analysis and performance tracking

The SEO consultant also has the mission of regularly analyzing the site’s performance in terms of ranking, organic traffic, and other important metrics. For this purpose, they rely on data provided by tools like Google Trend و SERanking. With this information, they identify market trends and improvement opportunities to adjust the SEO strategy accordingly.

To gather the necessary data, the consultant may also use other analytics tools such as Google Analytics, Google Search Console, and SEMrush. These tools provide valuable insights that help them better understand user behavior and site performance.