SEO, AEO and websites for small businesses
Be found on Google, and recommended by AI.
Human-written SEO and content, assisted by AI, on websites we build from scratch for your business. We track how you appear on Google, ChatGPT and Gemini, and keep improving it month by month.
- Written by people
- Google and AI answers
- No WordPress, no licences
Search has changed
People don't only search for you any more. They ask AI.
Before people contact a business, they look it up. More and more, they also ask ChatGPT or Gemini who to trust, and those answers name only a handful of businesses.
AI is making websites and articles easier to produce. It can't create years of experience or the reputation a business earns over time. The businesses that get found from here are the ones with something genuinely useful to say, and the evidence to back it up.
That is what we work on: pages that show your real expertise, content worth reading, and a website search engines and AI tools can understand.
What we do
Three things, done properly
SEO and AEO
Visibility on Google and in AI answers, worked on every month.
- Technical SEO, keywords and local SEO
- Pages that AI assistants can understand and cite
- Monthly tracking on Google, ChatGPT and Gemini
Copywriting by people
Website pages, articles and press releases, in English and French.
- Written and edited by a person
- AI for research and checks, never for the final word
- Less filler, more of what your clients need to know
Custom websites
Built from scratch, with an admin designed with you.
- No WordPress, no themes, no plugins
- Every feature built in-house for your site
- No licence fees, code you own
Made by people, assisted by AI
AI where it saves time, people where judgement counts
What AI helps us with
- Keyword and search data
- Researching what your clients ask
- Technical checks across your whole site
- Writing and testing code faster
The repetitive part of the work, so more time goes into what matters.
What stays with people
- Deciding what each page should say
- Writing and editing every word
- Checking every fact before it goes live
- Designing your site and its admin with you
Nothing is published without a person reading it and signing it off.
Custom websites
A website built for your business, with an admin built with you
Most small business websites are a theme with a stack of plugins on top: licences to renew, updates that break pages, and an admin full of options nobody uses.
We build each website from scratch. Every feature, from forms to articles to bookings, is written for your site. The admin is designed with you, around what you actually change, so it stays simple to use.
Built with search in mind from the first line: fast pages, clean structure and information that Google and AI tools can read.
How it works
From a first call to steady progress
A free call
Thirty minutes to understand your business, your clients and where you stand today.
A clear plan
We check how you appear on Google and in AI answers, then propose what to fix first, in writing.
Write and build
Pages, articles and website work, written and checked by people.
Track and improve
A monthly report on Google, ChatGPT and Gemini, and the next steps.
Why choose ShiftCode?
Experience you can check, not just claim
Based in London, ShiftCode has done SEO, content and websites for small businesses since 2020.
We work with professional services, accounting, e-commerce and luxury brands, and keep a selective client base so every business gets personal attention.
You deal with the founder directly, from the first call to the monthly report.
FAQ
Frequently Asked Questions
What does ShiftCode do?
We help small businesses get found. That means SEO for Google, AEO so AI assistants like ChatGPT and Gemini understand and mention you, copywriting written by people, and websites built from scratch with an admin designed around how you work.
What is AEO?
AEO means answer engine optimisation: making your expertise clear and credible enough for AI assistants to understand it and mention you when people ask them for advice or a recommendation. It builds on good SEO, it does not replace it.
Do you write with AI?
We use AI for research, data and checks, because it saves time. A person decides what each page should say, writes and edits every word, checks the facts and signs it off. We are open about this, and we never publish AI text unchecked.
Can you guarantee first place on Google, or that ChatGPT will recommend us?
No, and nobody honestly can. What we do is track how you appear on Google, ChatGPT and Gemini, show you what changed, and keep improving the things that make a business worth recommending: clear pages, real expertise and a good reputation.
Do you build websites on WordPress?
No. We build every website from scratch, with its own admin designed with you, around what you actually edit. Features are built in, so there are no plugins to update and no theme or licence fees to renew.
Can we edit the website ourselves?
Yes. You get a private admin to edit pages, publish articles and manage your content. We build it around your business, so it only has what you need.
Do you work in French?
Yes. We write and work in English and French.
Book a free 30-minute call
Tell us about your business. We look at how you appear on Google and in AI answers, and tell you honestly what is worth doing first. No obligation.