About Us

The people behind the work

Shiftcode LTD. is a web development and digital marketing agency founded by Lay Nadji, who has over 25 years of experience in IT and 15 years focused on the web industry.

Lay Nadji, founder of ShiftCode
Lay NadjiFounder
LinkedIn

Created in 2020 during the Covid-19 pandemic, the company grew quickly thanks to Lay's skill, consistency, and hands-on knowledge.

We work with high-end clients such as law firms and luxury jewelry brands. Our approach is straightforward: we take the time to understand each client's goals and work closely with them to reach measurable results.

We have also launched an SEO School for business owners who want to learn the basics of SEO, understand how it really works, and gain the confidence to handle it themselves or avoid being misled by agencies.

What we believe

AI is making websites easier to build. It can't create years of professional experience or the reputation a business earns over time. We think the businesses that do well in search from here will be the ones with something genuinely valuable to say, and the evidence to back it up.

We use AI every day, and we're open about it. But we don't measure our work by how well we can hide its output. We measure it by whether what we publish for you is accurate, useful and worth someone's time.

Read Lay's writing on SEO, AI and content

Ready for a website that converts?

Contact us to benefit from Lay's long-standing experience in the web field and build an online presence that reflects the quality of your business.

Book a Free Consultation 30 Minutes, Zero Obligation · or send us a message