About Us
Who you'll be working with
ShiftCode Ltd helps small businesses get found: SEO and AEO for Google and AI answers, copywriting written by people, and custom websites built from scratch. It was founded in London in 2020 by Lay Nadji, who has over 25 years of experience in IT and 15 years focused on the web.
ShiftCode started during the Covid-19 pandemic, building websites and SEO for businesses across many sectors, from e-commerce and luxury brands to professional services.
That is still the heart of what we do, adapted to how people search today: on Google, and more and more by asking AI assistants like ChatGPT and Gemini. We work on both, write content with people and not for word count, and build every website from scratch with an admin designed with the client. For businesses that need it, we also build custom software around the way they work.
Working with a small company
You deal with Lay directly, from the first call to the monthly report. Messages are answered personally, in English or French, and we keep a selective client base so every business gets that attention.
Your website, its code and your content belong to your business, so you are not locked in to us.
What we believe
AI is making software and websites easier to build. It can't create years of professional experience or the reputation a business earns over time. We think the businesses that do well from here will be the ones with something genuinely valuable to offer, and the evidence to back it up.
We use AI every day, and we're open about it. But we don't measure our work by how well we can hide its output. We measure it by whether what we deliver is accurate, useful and worth your team's time.
Talk to Lay for 30 minutes
Book a free call. We look at how your business appears on Google and in AI answers, and tell you honestly what is worth doing first.