Yahoo provides websites with a significant amount of traffic in the “news” and “media” domains. In these two sectors, it remains the biggest competitor to Google, although it represents only 1.12% of the global Internet services market. So, you’ve understood it ! Yahoo SEO can be an effective tool to increase your visibility. Here’s the comprehensive guide to mastering SEO on this search engine.
What is Yahoo ?
Yahoo is an American company founded in 1994 by David Filo and Jerry Yang. While it started as a simple directory site, over time it has become one of the leading web portals. It offers various free and paid Internet services including a search engine, an email service (Yahoo Mail), as well as options for news (Yahoo News), entertainment (Yahoo Entertainment), etc.
According to a reliable source published in January 2021, Yahoo globally records up to 5 million searches per day. In France, there are approximately 800,000 queries per day. Users generally search for information related to news, weather, entertainment, and games.
How does Yahoo Search work ?
Yahoo has the same interface as all other search engines, including an easily accessible search bar topped with a prominent logo. In this regard, it remains a simple copy of Google. However, compared to this web giant, it has an undeniable advantage. The associated search filters, including geolocation and temporal filters, are more accessible.
Search results on Yahoo Search can include websites, images, videos, news, products, etc. Natural results are powered by the indexing algorithm of Bing, while paid results come from the Yahoo Search Marketing advertising platform. However, in terms of advertising, the latter is less effective than Google’s AdWords.
Since 2014, Yahoo has become the default search engine for Firefox. Thanks to this implementation, Internet users appreciate it more and more. Yahoo SEO can thus be an important digital strategy to diversify online visibility. Note also that Firefox is a direct competitor of Chrome, which is Google’s search engine.
Yahoo SEO : what is it ?
Starting in 2009, Yahoo began using Bing’s crawling and indexing of web pages to power its search results. This means that Yahoo SEO and Bing is identical. If your website is optimized for one, it is also indexed in the same way on the other. However, it is worth noting that both search engines have their own algorithms.Haut du formulaire
With very few factors and fairly basic SEO requirements, Yahoo SEO is much easier compared to what other search engines suggest. On this web portal, creating popular links already helps your website rank better in search results. Yahoo also places a lot of importance on the age of the domain name, which can be a major advantage for older sites. Just like on Google, sponsored ads are highly valued on Yahoo as well.
To assist webmasters in improving the SEO of their pages, Yahoo has developed a tool called Site Explorer. Integrated into the search engine, this tool allows website publishers to better understand the indexing of web pages on Yahoo Search. Its mission is to determine the number of indexed pages and links pointing to the site, thus indicating the site’s position in the rankings.
What SEO strategies work with Yahoo Search ?
Like all search engines, Yahoo has its own SEO requirements for indexing a web page. This comprehensive guide reveals all the SEO strategies that can help you master this web portal.
Utilizing keywords dedicated to Yahoo
Keywords that work on Google don’t always work on Yahoo. To optimize your web pages on this search engine, it’s best to use terms that are most searched by its users and have low competition. You can also opt for long-tail keywords.
Integration of keywords in strategic locations
Yahoo measures the relevance of your web pages’ content based on the placement of the keywords you use. In this regard, the best approach is to naturally integrate the chosen terms into the title tag, meta-description, headings, and body of the text.
Creation of unique content
Similar to all search engines, the quality of web content is a fundamental criterion for improving Yahoo SEO. When writing your textual content or editing your videos, think about their relevance, both for users and Yahoo’s indexing algorithms.
Writing text around trending topics
On Yahoo, current topics are very popular and of great interest to users. To make an impact, focus your Yahoo SEO around this theme by creating content on trending topics.
Presence on social media
Haut du formulaire Utilized according to best practices, social media can be an important lever to increase your Yahoo SEO. In the long term, they leave an impact on the organic ranking of this search engine. According to statistics, 2.16 % of Yahoo’s traffic comes from these platforms.