Web & SEO Glossary

Everything you need to know about digital marketing, SEO, and web development terminology in one place

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A

Anchor Text

Definition Anchor Text is the clickable text in a hyperlink that users see and interact with. It serves...

Alt Text

Definition Alt text (alternative text) is an HTML attribute applied to image elements that provides a...

AJAX

Definition AJAX (Asynchronous JavaScript and XML) is a web development technique that enables web applications...

API

Definition API (Application Programming Interface) is a set of rules, protocols, and tools that allows...

B

Black Hat SEO

Definition Black Hat SEO refers to practices and techniques that deliberately violate search engine guidelines...

Bounce Rate

Definition Bounce Rate is an engagement metric that measures the percentage of visitors who navigate...

Backlink

Definition A backlink (also known as an “inbound link” or “incoming link”) is...

Backend

Definition Backend refers to the server-side component of web development that handles behind-the-scenes...

C

CLS

Definition CLS (Cumulative Layout Shift) is a Core Web Vital metric that measures visual stability by...

Core Web Vitals

Definition Core Web Vitals are a set of specific factors that Google considers important in a webpage’s...

CTR

Definition CTR (Click-Through Rate) is a performance metric that measures the percentage of impressions...

Crawlability

Definition Crawlability refers to how easily search engine bots can discover and navigate through the...

Canonical URL

Definition A Canonical URL is the preferred version of a webpage that should be indexed and displayed...

CDN

Definition A CDN (Content Delivery Network) is a distributed network of servers strategically positioned...

Definition Cookies are small text files stored on a user’s device by websites they visit, containing...

Cache

Definition Cache is a hardware or software component that stores data temporarily to allow future requests...

CMS

Definition A CMS (Content Management System) is a software application that enables users to create,...

CSS

Definition CSS (Cascading Style Sheets) is a style sheet language used to describe the presentation and...

D

DoFollow Link

Definition A DoFollow link (often simply called a “follow link”) is a standard hyperlink...

Disavow Tool

Definition The Disavow Tool is a service provided by search engines (most notably Google, but also Bing)...

Domain Authority

Definition Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how...

Dwell Time

Definition Dwell Time is a search engine metric that measures the length of time a user spends on a webpage...

DNS

Definition DNS (Domain Name System) is a hierarchical, decentralized naming system that translates human-readable...

Domain

Definition A Domain (or Domain Name) is a human-readable address that identifies a specific location...

E

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F

Featured Snippet

Definition A Featured Snippet is a selected search result that appears in a prominent box at the top...

FID

Definition FID (First Input Delay) is a Core Web Vital metric that measures interactivity by quantifying...

Favicon

Definition A Favicon (short for “favorite icon”) is a small, iconic image that represents...

Frontend

Definition Frontend refers to the client-side aspect of web development that focuses on what users see...

G

Guest Blogging

Definition Guest blogging (also known as guest posting) is an SEO and content marketing strategy where...

Gray Hat SEO

Definition Gray Hat SEO refers to SEO tactics and techniques that fall into the ambiguous area between...

Google Algorithm

Definition The Google Algorithm refers to the complex system of mathematical formulas and processes that...

Google My Business

Definition Google My Business (GMB), now rebranded as Google Business Profile, is a free tool created...

Google Analytics

Definition Google Analytics is a web analytics service offered by Google that tracks and reports website...

Google Search Console

Definition Google Search Console (GSC) is a free web service provided by Google that helps website owners...

GraphQL

Definition GraphQL is a query language and runtime for APIs that enables clients to request exactly the...

H

H1-H6 Tags

Definition H1-H6 tags (Heading tags) are HTML elements used to define headings and subheadings in web...

Hosting

Definition Hosting refers to the service of providing server space, web services, and infrastructure...

HTML

Definition HTML (HyperText Markup Language) is the standard markup language used to create and structure...

I

Indexability

Definition Indexability refers to a search engine’s ability to access, crawl, process, and add...

Internal Link

Definition Internal Links are hyperlinks that connect one page to another page within the same website...

J

JSON

Definition JSON (JavaScript Object Notation) is a lightweight data interchange format that is easy for...

JavaScript

Definition JavaScript is a high-level, interpreted programming language that enables interactive and...

K

Keyword Density

This is a basic description of the term Keyword Density. You can customize this content later.

Keyword

Definition A keyword in SEO refers to a word or phrase that users enter into search engines when looking...

L

Link Juice

Definition Link Juice is an SEO term that refers to the equity or value passed from one webpage to another...

Local SEO

Definition Local SEO (Search Engine Optimization) is a specialized branch of SEO focused on optimizing...

LCP

Definition LCP (Largest Contentful Paint) is a Core Web Vital metric that measures loading performance...

Long-Tail Keywords

Definition Long-Tail Keywords are specific, typically longer phrases that visitors are more likely to...

Lazy Loading

Definition Lazy Loading is a performance optimization technique that delays the loading of non-critical...

M

Meta Description

Definition Meta Description is an HTML attribute that provides a concise summary of a webpage’s...

Meta Tags

Definition Meta Tags are HTML elements that provide structured metadata about a webpage. Placed in the...

N

NoFollow Link

Definition A NoFollow link is a hyperlink with an added rel=”nofollow” HTML attribute that...

NAP

Definition NAP is an acronym standing for Name, Address, and Phone number, representing the core business...

O

On-Page SEO

Definition On-Page SEO refers to the practice of optimizing individual web pages to rank higher in search...

Off-Page SEO

Definition Off-Page SEO refers to all optimization activities that take place outside of a website to...

P

PBN

Definition A PBN (Private Blog Network) is a network of websites created specifically to build backlinks...

Penalty

Definition A penalty in SEO refers to a negative action taken by a search engine against a website that...

Page Authority

Definition Page Authority (PA) is a metric developed by Moz that predicts how well a specific page will...

Page Speed

Definition Page Speed refers to the measurement of how quickly content on a webpage loads and becomes...

PHP

Definition PHP (PHP: Hypertext Preprocessor) is a widely-used open-source server-side scripting language...

Q

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R

Rich Snippet

Definition A Rich Snippet is an enhanced search result that displays additional information beyond the...

Robots.txt

Definition Robots.txt is a text file placed in a website’s root directory that provides instructions...

RESTful API

Definition A RESTful API (Representational State Transfer Application Programming Interface) is an architectural...

Responsive Design

Definition Responsive Design is a web development approach that creates dynamic changes to the appearance...

S

Structured Data

Definition Structured Data in SEO refers to a standardized format of providing information about a page...

SEO Audit

This is a basic description of the term SEO Audit. You can customize this content later.

SERP

Definition SERP (Search Engine Results Page) refers to the page displayed by search engines in response...

SEO

Definition SEO (Search Engine Optimization) is the practice of improving a website’s visibility...

SSL

Definition SSL (Secure Sockets Layer) is a cryptographic protocol designed to provide secure communication...

T

H1-H6 Tags

Definition H1-H6 tags (Heading tags) are HTML elements used to define headings and subheadings in web...

Title Tag

This is a basic description of the term Title Tag. You can customize this content later.

Technical SEO

Definition Technical SEO refers to the optimization of website and server elements that enable search...

U

URL

Definition URL (Uniform Resource Locator) is a standardized web address format that specifies the location...

V

Viewport

Definition Viewport is an HTML meta tag that controls how a webpage is displayed on mobile devices by...

W

White Hat SEO

Definition White Hat SEO refers to ethical search engine optimization practices that comply with search...

Webhooks

Definition Webhooks are automated messages sent from one application to another triggered by specific...

WebP

Definition WebP is an image file format developed by Google that provides superior lossless and lossy...

X

XML Sitemap

Definition An XML Sitemap is a file that lists a website’s important pages, videos, and other assets,...

Y

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Z

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Web & SEO Glossary

Everything you need to know about digital marketing, SEO, and web development terminology in one place

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